| Approved on: | 2025-02-27 |
| Brief purpose of the study: | As climate change continues to represent a critical challenge for countries worldwide, video news remains an important platform to sound the alarm of various future threats. Exploring how climate message framing can facilitate public intentions to act has become essential for science journalists and science communication scholars and could benefit climate change movements. Through a nationwide survey of U.S. young adults, we aim to understand the psychological effect of climate change short-video message frames on audiences.
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| Brief summary of what participants will be asked to do: | We expect participants to answer several questions about basic information, media usage, attention to environmental news, and general pro-environmental behaviors. During the survey, they will watch a one-minute video news segment and answer some questions after viewing it. This survey should take about 10 minutes. |
| Basic eligibility criteria: | Participants must be adults between the age of 18 and 30 living in the U.S. We would like you to participate because you are interested in using social media video platform (e.g. TikTok, YouTube, Instagram, & Snapchat) and reading environmental news. |
| Study contact for more information: | If you have any questions about the research, you can contact me, Zhiting Zhang, at zzhmr@umsystem.edu. If you have questions about your rights as a research participant, please contact the University of Missouri Institutional Review Board (IRB) at 573-882-3181 or muresearchirb@missouri.edu. |
| IRB Number: | 2126472 MU |
