Research studies seeking participants

The Effects of Personalization Intensity and AI Disclosure on Engagement with Digital Messages
Approved on:2025-09-11
Brief purpose of the study:This study explores how you will react to different types of digital messages. Your participation will help us improve how digital messages are created, making them more effective and user-friendly.
Brief summary of what participants will be asked to do:You will complete a short online activity that includes: • Four self-assessment questions about spending habits and financial goals • A series of brief messages to review and respond to related to your self-assessment The entire study takes about 10 minutes and can be done on your phone or computer.
Basic eligibility criteria:To participate in this study, you must: • Be 18-24 years old
Study contact for more information:Caleb McDairmant, M.A. Candidate University of Missouri School of Journalism 📧 cimkdb@umsystem.edu | 📞 573-303-6529 🔗 linkedin.com/in/calebmcd
IRB Number:2129317 MU
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